Design directions for the public site. Pick the feeling.
Each card is a full homepage concept for the homeowner-facing site, same content, different design language. They open in a new tab, so click through and tell us which ones grab you. The top row is the bolder, concept-led set; the second row is the first studies. Every concept now wears the Top Tier palette (Dan's red, the navy, and the grays) so you can compare layout and feeling on equal footing. The real logo and final copy from the PUB-1 brand anchor get applied once we shortlist. Sample text and numbers are illustrative.
Before / After
Drag-to-reveal transformation as the whole site. Wipe a damaged room across to its finished after. The site performs the change it sells.
The Estimate
The site as an honest contractor's itemized estimate and punch list. Graph paper, rubber stamps, checked-off lists. Anti-slick and radically transparent.
Material Board
The interface built from real materials: wood, concrete, drywall, brushed metal, paint chips, pinned like a designer's sample board. Tactile and premium.
The Blueprint
The whole experience drafted like architectural plans. Dimension lines, a title block, and a house that draws itself then becomes real. Precise and warm.
Jobsite
The real visual language of a construction site. Hi-vis, hazard stripes, caution tape, stencil type. The far swing, raw and confident.
The Build
A house that builds itself from a blueprint, then never sits still. Technical drafting meets a warm finished home. Our own animated hero, made into a full page.
Editorial Confidence
Premium, magazine feel. Expressive headline type, lots of air. Reads like a brand that respects you.
Bold Modern
High contrast and energetic. Big type, color blocking, confident accents. A sharp brand that has its act together.
Fintech Trust
Crisp, structured, credible. Clean grid, navy with proof everywhere. Feels like a service you trust with money.
Warm Approachable
Friendly and human. Rounded shapes, spot illustrations, lots of breathing room. Welcoming and low-anxiety for a stressed homeowner.
Brutalist Direct
Raw and honest. Hard borders, mono labels, no gloss. The anti-slick option for people burned by glossy marketing.
Refined Minimal
Understated and considered. Hairline rules, elegant type, lots of negative space. Premium without the noise.